Pet Profiling

A Promise Today For Your Pet’s Tomorrow

The Cinnamon Trust provides peace of mind to those concerned about their pet’s future. Pets are our family, and they depend on us to keep them safe, happy, and healthy. Therefore, making advance provisions for them in the event of your passing is crucial. Many of the people who register their pets with us are older, some are facing terminal illness, and others live sheltered lives without friends or family who can take care of their pets if something happens to them. However, this service is not limited to those with immediate health concerns. We offer Pet Profiling to everyone for free, regardless of age, health, or financial status.


“I was worried about my sheep; I have raised them from lambs and they are a family. They come to me for their breakfast in the morning and we have a set routine. I couldn’t believe there was a charity that understood how I felt about them and that promised to care for them in the way I have.”

Lady O’Hagan, 96, Devon


Our goal is to alleviate any fear you have about your pet’s future and make you a lifelong promise that, no matter what happens to you, you can rely on.

Other charities offer similar services to ours, but most are rescue centres, which means kennels and sometimes a very long wait for a home. It can also mean that if you have a family of pets, they may not be kept together. For a pet that is used to the comforts of home and one-on-one care; kennels and catteries can be frightening and traumatising.


Why The Cinnamon Trust?

1. We do not use kennels or catteries

2. We pay all vet bills for the rest of a pet’s life

3. We stay in contact and support our pets forever more

4. We always keep pet families together

5. We have a 24 hour emergency line

6. You can make provision for any companion animal, not just cats/dogs

We want to know your pets as well as you do, and this is one of the reasons why people are rushing to profile their pets with us. Profiling is quite a detailed process so in an emergency, we can let any prospective fosterer know everything about your pet, including what they eat, where they like to sleep, and other important details. Routines are so important for the well-being of any pet and help enormously when settling in. If the routine and language are the same, then we can comfort them in ways they are used to. Whether this be a “goodnight sweetheart” and a kiss on the head, where they like to be scratched, or perhaps their nicknames. This is why we ask you to complete a detailed profile, which helps us see your beloved companion through your eyes.

We pay all vet bills for the remainder of the pet’s life. And whether they come into our care with extensive needs or develop them over time, we will support them through it all with no expense spared to guarantee their quality of life. This financial cover is just one of the ways we can be sure that they receive the best care when you are not around and allows foster families to focus on the important bit, providing endless love and comfort.

The Trust prioritises the smooth transition from a beloved owner to a forever foster home. We match people and pets very carefully, making sure that all pets are held with as much love, care, and support as their owners would want and expect from us. The support The Cinnamon Trust gives is exceptional, and this is one of the reasons we have a waiting list of people who want to foster a “Cinnamon Pet.”


We Take Care in Finding the Perfect Foster Homes

To become a Forever Foster family for The Trust, we require every home to have passed a home check by one of our volunteers. In addition to this, a contract is signed, and the agreement states that a pet is always owned by The Cinnamon Trust and is never to be re-homed. This is part of the promise we make to all owners that we will make sure pets are loved and cherished for the rest of their lives. We maintain regular contact with Forever Fosterer’s throughout the pet’s life, so we always know how they are.


We Love All Animals!

Companion pets come in all shapes and sizes; between our sanctuaries, we provide specialist lifelong care for: cats, dogs, ducks, quails, geese, doves, budgies, chickens, pigeons, finches, horses, ponies, sheep, cows, pigs, squirrels, and tortoises.

We always say, “If you love them, we do too.” So if your companion pet isn’t on this list, we don’t mind. In fact, we are excited to get to know another fabulous species and, if ever needed, provide them with the perfect environment and support for them to thrive!


What about pets that have complex medical needs?

The Cinnamon Trust also has two unique sanctuaries, which are set in acres of countryside and are a ‘home from home’. There are comfy chairs, televisions, 3 home-cooked meals a day, and live-in staff to make sure the pets in our care have everything they need and cuddles and kisses too! Vets attend on a regular basis and qualified veterinary support is available 24/7.

Kai the german shepherd, with a blue ball between his paws.

“I profiled Kye because he has Fibrotic Myopathy. He is otherwise fit and well but I was worried that if anything happened to me and he went to a rescue shelter, they would put him to sleep. The fact that The Cinnamon Trust pay all the vets bills is fantastic and means that he would always get the best treatment available.”

-Joan and Kye, Carmarthen


How do we manage to do all of this?

The Cinnamon Trust makes no charge for any of its services and is dependent entirely on voluntary contributions. We spend hundreds of thousands of pounds on vet bills and pet supplies every year, and we could not do this without the help and generosity of our supporters.

A large percentage of this is through legacy income. We hope that owners who are profiling their pets with us will remember us in their wills. However, the service is the same, no matter how large or small the gift. Legacy income is vital if we are to maintain the standards we have already established, so we are very thankful to anyone remembering us in their will.

We would suggest that, in addition to filling out a Pet Profile, you advise a solicitor of your wishes. A Pet Profile is not a legal document, and the owner’s wishes may be overturned by family or friends unless they inform their solicitor. If you would like some help with this or want to read more about leaving a gift in your will, visit our Legacy Page.

Once the forms are completed and you have received a call from us to confirm we have all we need, your pet’s future is secure with The Cinnamon Trust. We will send you a confirmation letter and your emergency cards. One for your purse/wallet and one to place in a prominent place at home. Our 24/7, 365-day-a-year emergency service is there to make sure that we respond immediately to minimise any distress to your pet and bring them safely into our care.


How to profile your pet with The Cinnamon Trust

All pet profiles are subject to review and we can only make provisions with the pet(s) owner directly. Once your form is received, one of the team members at The Cinnamon Trust will give you a call so we can have a chat with you about your pet and confirm that your pet is profiled.

To fill in your pet’s information with our automated system, all you have to do is press the blue ‘Start’ button below and answer the questions when prompted. We would like you to add as much detail as possible for each pet so we can get to know them! If you have more than four pets or if you wish to make provisions for a companion who is not a cat or dog, you will need to speak to one of our team. Please give us a call or email petprofile@cinnamon.org.uk, we will be happy to hear from you.


If you would rather have a conversation on the phone or wish to be sent forms through the post, then please call 01736 758 706.



“I profiled Teddy with The Cinnamon Trust because my husband has dementia and my sons both live in Spain. The process was easy and I immediately felt that Teddy’s future was in safe hands.”

– June & Teddy, Nottinghamshire